New on the Shop: The Love Collection

First, I want to say I am really excited to share this new collection. When I first started designing Connecticut merchandise, I knew I wanted to create a collection inspired by the iconic “I Love NY” logo and the famous “LOVE” statue. I have seen where people have tried to mimic the “I Love NY” design for other states, and it just didn’t work out. I didn’t want to copy it directly, but I did want it to be a part of my inspiration.

Ideas for this collection have been in the back of my mind for the last few years. I recently had an opportunity to explore those ideas, from typography and color schemes to mixing different design concepts and introducing a four-letter, old-school postal abbreviation format.

I Heart Connecticut

My main inspiration for this piece was the “I Love NY” logo. After studying that design and deciding against stacking the letters, I chose to make it a direct statement: a clean typographic sentence that uses a heart graphic to say, “I ❤️ Connecticut.” The only major similarity to the original inspiration is the typography. I have been using the American Typewriter font for social media posts since launching my pages in 2020. It fits perfectly here because, with Finding Connecticut, I am telling the stories of the good things I find across the state. Click here to view the collection.

Connecticut Vision

With this design, I wanted something vertical that filled the design space. A single or two-column layout didn’t feel like enough, and a four or five-column setup wasn’t long enough. I also knew I wanted the text to be thick and bold. As I was working on it, I noticed the final layout looked like an eye chart, which is exactly why it is called Vision. Click here to view the collection.

41 Tilt Connecticut

The “LOVE” statue by Robert Indiana was the driving inspiration for this design. I set the Connecticut text in electric license plate blue and made the “O” red, grouping the text tightly so the letters look like they are touching. The “O” is tilted at 41 degrees, rather than the 45-degree tilt used in the original statue. The main challenge was adapting this for towns without an “O” in their name, where I instead aimed to use a defining sound from the town’s name. The 41 degrees is also an ode to Connecticut’s latitude line. Click here to view collection.

Connecticut Love

My goal for this design was actually to highlight individual towns. I wanted to introduce a four-letter, no-vowel abbreviation format to the shop. I ran into a few hiccups with some of the specific town layouts, but the main Connecticut design serves as an ode to the old-school “Conn.” state abbreviation. Each town is listed out in the background of the design. Click here to view the collection.

Love Connecticut

For this piece, I wanted a stacked, two-line layout where the “O” in love is replaced with a heart, with Connecticut (or the specific town name) sitting directly below it. Click here to view the collection.

I also wanted to create designs that paired perfectly with a ringer tee, and I feel like both the “I Heart” and “Vision” layouts fit that specific vintage vibe perfectly.

Product Availability: The new collection is available across a wide variety of merchandise, including t-shirts, sweatshirts, hoodies, mugs, pint glasses, sipper glasses, blankets, pillows, and wall art. Click here to view the collection.

Currently available for Fairfield County towns and will be rolled out for the other counties over the next few months.

Bethel • Bridgeport • Brookfield • Danbury • Darien • Easton • Fairfield • Greenwich • Monroe • New Canaan • New Fairfield • Newtown • Norwalk • Redding • Ridgefield • Shelton • Sherman • Stamford • Stratford • Trumbull • Weston • Westport • Wilton

Note: These were designed in Adobe Illustrator – no Canva template or Artificial Intelligence was used.

Don’t miss

• Lyman Allyn Art Museum exhibition surveys the bold works of Shepard Fairey
• Fairfield University to host downtown live music stages for global Make Music Day
• Space Ballroom Weekly Round-up: 7 shows announced, The Smith Tribute NYC returns

••••••• Message center – Connecticut savings and messages from our sponsors •••••••

Real Estate: 267 Cheesestring Road

A classic 1963 ranch-style home at 279 Cheesespring Road in Wilton has entered the market for $1.09 million. The 1,899-square-foot property features a well-preserved mid-century interior layout with original hardwood floors and a brick fireplace. It sits on 2.24 acres of level, park-like grounds that include mature landscaping and a private wooded walking path. The living space doubles with a fully finished, climate-controlled lower level that includes a flexible fourth bedroom layout. Listed by Forland Realty Group, the property comes equipped with practical upgrades like a whole-house backup generator and energy-efficient windows.

June events at Fairfield Theatre Company

6/9 – Melissa Ferrick
6/10 – Cheese Fries & Chili Dips
6/11 – Louden Swain
6/12 – Andy McKee
6/13 – Friends of the Brothers
6/13 – Rob Morton
6/14 – The Sadies
6/16 – Devon Allman’s Blue Summit
6/18 – Pizza, A Love Story
6/18 – Booker T. Jones
6/19 – Greg Hawkes with Eddie Japan
6/19 – FTC Summer Jam
6/20 – Black Uhuru
6/20 – Daniel Glass Trio
6/21 – Make Music Fairfield
6/23 – Caitlynne Curtis
6/25 – Livingston Taylor
6/26 – FTC’s 80’s Dance Party
6/27 – Albert Cummings
6/28 – Midnight North

Click here for more information & order tickets.

June events at Rentschler Field

6/22 – Post Malone, click here to purchase tickets

Connecticut Merch

Finding Connecticut’s patriotic merch celebrates state pride and American spirit, just in time for the lead-up to America 250. Featuring classic red, white, and blue style, the collection is a nod to where we’ve been and where we’re headed. As the nation prepares to mark 250 years in 2026, these pieces are an easy way to show pride in both Connecticut and the broader American story—past, present, and future.

Click here to shop

Your ad here

The Message Center on Finding Connecticut appears on every post across the site, giving your message maximum exposure to a statewide audience. Whether you’re promoting an event, business, product, or service, your message will be seen by thousands of engaged readers exploring Connecticut content every day. Placement runs monthly, making it an ideal option for consistent visibility without the need for daily management. With prominent positioning and a streamlined setup process, the Message Center offers an affordable, effective way to get your message in front of locals—right where they’re already paying attention. Reserve your spot today to get noticed. Click here for more information on Message Center ads. Click here for more advertising opportunities.

Gourmet Cookies

Indulge in Keksi gourmet cookies, featuring classic flavors such as chocolate chip and snickerdoodle, as well as new monthly creations. Made with the highest quality ingredients, each bite is a delicious treat. Perfect for any cookie lover!

Save on CBD!

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Finding quality products that can improve your day-to-day life can be tough, but with New England Hemp Farm, getting a good night’s sleep or relieving your pain and anxiety has never been easier. Plus, using our code Findingconnecticut35, you’ll save 35% on your first purchase. And don’t forget, returning customers can use code Findingconnecticut20 to save 20% on orders. Let us help you find relief and savings with New England Hemp Farm.

Products we use here at Finding Connecticut include Sports Relief Rub • 500 MG Full Spectrum CBD Oil • Pet Drops • Pet Treats

Let’s create with Victory Designs

Need help with your creative needs? Our team has 20+ years of experience with Adobe, Shopify, and WordPress, and we offer affordable graphic design and web services. Let Victory Designs assist you with bringing your ideas to life.

Connecticut business owners:
Are you a local business owner in Connecticut looking to boost your visibility and reach more customers? Look no further! Our platform provides a unique opportunity to showcase your business to an engaged audience of people who love and live in Connecticut. By partnering with us, you can reach potential customers who are actively seeking things to do, places to dine, and local merchants and service providers to support. Don’t miss out on this chance to grow your business and connect with the local community!

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New on the Shop: The Love Collection