Great Wolf Lodge partners with Joey Fatone and AJ McLean for summer promotion, flash sale on May 1st

Joey Fatone and AJ McLean photo via Great Wolf Lodge

Great Wolf Lodge has teamed up with boy band veterans Joey Fatone of *NSYNC and AJ McLean of the Backstreet Boys to launch its annual summer travel promotion. The campaign utilizes the viral “It’s Gonna Be May” meme and iconic pop lyrics to announce one of the resort chain’s largest discounts of the year for its 22 U.S. locations.

The partnership features Fatone and McLean exploring various activities at the indoor water park resorts while referencing their respective groups’ hit songs.

To coincide with the start of May, the resort is offering a one-day-only flash sale on May 1. Families can secure up to 51% off a Great Wolf Lodge stay by using the promotional code BEMAY. The offer is valid for stays booked between May 1 and Aug. 13, 2026, across all of the company’s domestic resorts.

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The 84-degree indoor water parks feature attractions ranging from lazy rivers to high-speed water slides. In addition to the aquatic facilities, the company’s family-focused resorts house various attractions, dining options, and complimentary daily activities. Great Wolf Lodge operates as an all-in-one destination designed to provide a complete family escape under one roof.

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Great Wolf Lodge partners with Joey Fatone and AJ McLean for summer promotion, flash sale on May 1st