Melissa & Doug launches a fresh new website, includes an e-commerce experience
WILTON, Conn., Sept. 7, 2022 — Melissa & Doug, the #1 preschool brand for wooden and sustainable toys, relaunched their website to enhance consumers’ online shopping experience. The new website was designed to bring its site to the next level of brand storytelling and consumer experience. It is supported by its new Shopify platform and redesigned in partnership with Tomorrow, a world class implementation agency from New York.
The enhanced look and feel of the website creates a more user-friendly mobile experience, as well as simplified navigation to optimize the shopping experience. New capabilities include optimized site search, smart merchandising, an enhanced gift finder and integrated product recommendations to make it easier to select the perfect toy. Streamlined checkout with accelerated payment options, such as Apple Pay, PayPal and Shop Pay makes it easy to purchase and the site integrates consumers into the browsing experience providing inspiration through user generated content and product reviews. Visitors to the site will also learn more about the brand’s story and purpose, including its sustainability ambition to create a more playful planet.
“Melissa & Doug is always transforming its direct-to-consumer capabilities to provide the best for its consumers and we have an ambitious outlook,” says Bridgette Miller, Chief Marketing and Sustainability Officer. “This newly designed platform was inspired by the growth in direct-to-consumer post-pandemic and we believe it’s a channel worth investing in as it allows us to personalize the shopping experience and create deeper relationships with our consumers.”
Explore the new website to learn more about the importance of open-ended, screen-free play and access free resources, like print-and-play activities, blog posts and more at melissaanddoug.com.
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