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Holiday Wish, Follow the Magic

Experience the season’s magic in an all-new, light-filled immersive activation that transports guests to a world of holiday enchantment.

Parachute Concerts and LUMAGICA- USA announce the premiere of Holiday Wish: Follow the Magic, taking place this Holiday Season at Stamford Town Center, Downtown Stamford, CT. 

Open daily from November 11 through December 24, 2022, Holiday Wish is an immersive walk-through event that delivers a sensory entertainment experience. This 20,000 sq ft. interactive event comes to life, glowing with a series of luminous environments that capture the wonder of a spectacular holiday-themed village. 

A new Holiday Tradition designed to put families into the Spirit of the Season, Holiday Wish incorporates visual storytelling at its best.  Along the journey though Holiday Wish, guests follow the magic through each feature. From the Elves’ Quarters, where they care for the reindeer, to an epic Twinkling Forest and Frozen in Time winter world.  Children will love the Holiday Wish filled interactive wonderland, featuring a digital snow snowball fight with a virtual snowman, and much more.   Children will love the friendly challenge of being enlisted by the elves at Santa’s Workshop who need inspiration to overcome their creative blocks. Only one thing sparks their inspiration: children believing in the magic of the season.

The experience culminates in the grand finale at the North Pole where – if all goes as hoped! – the elves will be busy making toys in their workshop. Here, guests revel to their heart’s content in giant walk-in presents, a visit to Santa’s throne, and an animatronic snow bear band. Guests experience the magic of The North Pole, completing an inspired exploration that ensures holiday wishes come true. And restores the wonder of the season.

Also located within Holiday Wish is the Christmas in America Retail Shop, a shopping area featuring treasured mementos, snacks, candy and more.

Juan Novoa, Lead Designer, LUMAGICA, orchestrates the event, created to illuminate the holidays for everyone. “From the power of inspiration to the joy of creating, Holiday Wish delivers a treasure trove of uplifting, family-friendly experiences for the season.” 

Ilario Altamura, Partner, Parachute Concerts, is delighted to participate in the partnership with LUMAGICA to author a new kind of live and in-person Christmas tradition.  “The event is both an activation and an invitation. We want to redefine how a new generation experiences the wonder and magic of the Holidays,” says Altamura.

To join the growing waitlist, go to theholidaywish.com. Get early access to tickets and information about the Holiday Wish experience. 

Advance tickets are available at theholidaywish.com

Advance ticket purchase is encouraged. 

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