Playa Bowls opens in Storrs on Saturday
Playa Bowls, the nation’s leading superfruit bowl shop serving acai, pitaya, coconut, mango, and other fruit based bowls, as well as oatmeal, smoothies, juices, cold brew and more, today announced that its new shop in Storrs, CT will have a Grand Opening Celebration on Saturday, January 20th at 10 AM. The Storrs shop, adjacent to the UConn campus, marks the brand’s sixth Playa Bowls in Connecticut. Located at 1 Dog Lane in Downtown Storrs Main Street, the new shop will be offering free bowls and free T-Shirts to the first 50 guests in line on January 20, 2024.
The Storrs shop is owned and operated by franchise owners Mitch Jackson and Mike Bogdan, and their wives Vas Jackson and Sherri Bogdan. With three existing shops in West Hartford, Glastonbury, and Avon, the multi-unit operators saw an opportunity to grow their passion for the nutritious superfruit bowl concept and expand Playa Bowls’ footprint in Connecticut.
“We are thrilled to be expanding our Playa Bowls franchise in our home state of Connecticut,” said Jackson and Bogdan. “The brand’s delicious bowls and smoothies have already been embraced by communities throughout Connecticut, and we’re excited to introduce it to Storr’s residents and the UConn student community.”
Guests at Playa Bowls can pick from an extensive menu of creative bowls or customize their own, choosing from a variety of proprietary blends and bases made with superfoods including pure acai, pitaya, chia pudding, coconut, kale, banana, oatmeal and more. Once the base is prepared, toppings including fresh fruit, seeds, nuts, granola, dried berries and nut butters are layered onto the bowls. The superfruit bowl shop also offers a selection of juices, smoothies, cold brew and more. Playa Bowls can be made Vegan, Gluten Free, and can be adapted to integrate into Whole 30, Keto, and Paleo diets.
Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate the delicious, refreshing, healthy versions of acai and pitaya bowls the pair encountered on various surf trips to Costa Rica, Nicaragua, Panama, Puerto Rico, California, and Hawaii. At each beach, the duo discovered new and unique twists on this popular post-surf treat and came home wanting more. The pair set up a blender and a folding table on the boardwalk in their hometown of Belmar, and Playa Bowls was born. Ten years, thousands of employees, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit bowls with a mission to lead communities in healthy, sustainable living.
Since its inception in 2014, Playa Bowls has emerged as a leader in the national superfruit bowl shop segment and specializes in bowls such as acai and pitaya, oatmeal, chia, smoothies, juices, cold brew and more. Today, the brand has 210+ shops systemwide, operating in 22 states, with plans to continue to expand its domestic footprint across the U.S. and globally.
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