Mystic Seaport Museum honored with Silver Stevie Award in 2025 American Business Awards
Stevie winners will be celebrated during gala event on June 10 in New York
Mystic Seaport Museum was named the winner of aSilver Stevie® Award in the Marketing Campaign of the Year Non-profit category in the 23rd Annual American Business Awards® today.
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the United States. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Mystic Seaport Museum was nominated in the Marketing Campaign of the Year category for Non-Profit Organizations.
As the nation’s leading maritime museum, Mystic Seaport Museum believes the sea connects us all—through stories of immigration, family legacies, sailing, or transformative experiences on or near the water. In 2024, the Museum launched the Find Your Sea Story campaign to showcase the rich human experiences embedded within our collections, exhibitions, and vessels. Through storytelling, visitors go beyond simply viewing an “object” to understanding the broader narrative that the object or artifact represents. This campaign sparks curiosity, exploration, joy, and nostalgia—nurturing a sense of belonging and illustrating the profound ways the sea connects us all. Through this campaign, the Museum has reached new audiences and uncovered incredible stories.
More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Judges’ comments included: “This campaign stands out for its strategic vision, creative execution, and measurable success in connecting diverse audiences to America’s maritime legacy,” and “The campaign demonstrates exceptional strategic planning, execution, and results in connecting audiences with maritime history through storytelling. . . . Its comprehensive multimedia strategy effectively integrates emotional storytelling with innovative outreach efforts.”
“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”
Sophia Matsas, Vice President of Marketing and Communications, stated, “This wasn’t just a campaign—it was a living, breathing expression of our mission. Find Your Sea Story was a true omnichannel initiative, driven by storytelling, strategy, creativity, and collaboration. It invited audiences to forge a personal connection with the sea through our world-class exhibitions, historic vessels, family activities, seaport village, shipyard projects, and immersive on-the-water experiences.”
Visit findyourseastory.com to learn more about the campaign and watch the mini-documentary series that takes viewers on a voyage, revealing the profound and enduring connections between individuals and the sea—and visit the Museum to find your sea story.
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