Darien Chamber and HAYVN Coworking announce Mastering Unique Brand Positioning: A Method to Unlock Your Brand DNA on May 21
Mastering Unique Brand Positioning: A Method to Unlock Your Brand DNA
HAYVN • 320 Boston Post Rd Suite 180, Darien, CT 06820
May 21, 2024
$10 per event for DCC and HAYVN members and $30 for non-members
Mastering Unique Brand Positioning: A Method to Unlock Your Brand DNA
The Darien Chamber of Commerce in collaboration with HAYVN Coworking Community, is presenting a dynamic Professional Development and Networking 3-Part Series, next up is, “Mastering Unique Brand Positioning: A Method to Unlock Your Brand DNA” with Jacqueline Lieberman, Founder, Chief Strategist, BrandCrudo Consultancy on May 21, 2024.
In this enlightening keynote, attendees will hear Jacqueline’s unpopular view on why brand positioning is much more powerful than brand storytelling. After years spent at a storytelling ad agency, she makes a case that marketing around a brand’s irrefutable truth – rooted in a brand’s DNA – is the true bedrock of successful communication.
Through well-known use cases, Jacqueline takes the audience through BrandCrudo’s DNA Method, outlining key steps to uncover the defining attributes that set you apart from the competition. This keynote is a step-by-step playbook you can apply to your business – don’t miss out!
All events will take place at HAYVN, 320 Boston Post Road, Darien, starting at 5:30pm with networking and lite fare, concluding at 7pm. The fee is $10 per event for DCC and HAYVN members and $30 for non-members. Thank you to our sponsors, Naya, The Town Cellar and Bedford & New Canaan Magazine.
For more information, registration, event and speaker details and our sponsors, please visit www.darienctchamber.com.
The Darien Chamber of Commerce is dedicated to assuming a leadership role in advancing the business community and enhancing the quality of life in Darien. The mission is to foster an economically and socially thriving community by planning and implementing programs, benefits, and events that cater to the diverse needs of all Chamber members. We aim to create a vibrant and interconnected community that benefits both businesses and residents alike.
HAYVN is a dedicated, flexible workspace for connecting, learning, collaborating, advancing, growing and achieving business dreams with an unparalleled networking community through a combination of topical and aspirational programming. HAYVN coworking has private offices, dedicated desks, coworking space as well as meeting rooms and events space to rent. In addition, it has a robust event/social membership for people that do not need physical coworking.
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