Aroma Joe’s celebrates BeanAversary with free coffee on January 16th
7th Annual Celebration of Coffee Farmers and AJ’s Amazing Communities
Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, announces their annual BeanAversary celebration on January 16, 2025. Since 2019, Aroma Joe’s made a brand promise to only use Rainforest Alliance Certified beans in their proprietary bean blends. The beans are sustainably grown, ethically sourced, and craft-roasted to deliver rich, smooth, and delicious coffee and espresso beverages.
Aroma Joe’s commemorates its BeanAversary each year by offering a free 16-ounce hot or iced coffee in celebration of its coffee farmers and the amazing communities Aroma Joe’s is proud to serve and support. AJ’s Rewards members enjoy an even bigger perk—one free up to 24 ounce hot or iced coffee.*
In 2021, Aroma Joe’s created the Aroma Joe’s® Honduras Coffee Farmers Group – a select group of Honduran coffee farmers that produce and supply coffee to Aroma Joe’s proprietary standards. These farmers receive a $.20/lb. premium for each green coffee pound submitted for processing. (Green coffee is the coffee bean before it is roasted.) In 2023 over $65,000 was given back to these farmers to help improve their standard of living and farming practices. It also helped fund a higher-elevation milling station to decrease the distance farmers have to travel.
“As we continue our rapid growth, we have never lost sight of the importance of our coffee farmers and the amazing communities we are proud to serve and support. We also want to encourage new customers to experience the Aroma Joe’s difference,” said Dave Tucci, Aroma Joe’s President. “The annual visit to our coffee farmers has become one of my favorite experiences as I meet first-hand with the farmers who have become true partners in our dedication to sourcing only the very best beans. Happy BeanAversary!”
Aroma Joe’s locations in Connecticut:
1235 Farmington Ave, Bristol, CT 06010
670 Wolcott St, Waterbury, CT 06705
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