Abigail Fox and Serendipity join forces to re-brand and re-launch as 365 Collective by Abigail Fox and Serendipity
Abigail Fox, the thoughtfully curated lifestyle and gift boutique in Old Greenwich, Connecticut, and Serendipity, a luxury lifestyle brand celebrating the best of life in the Northeast, today announced that they will be uniting to re-brand and re-launch as “365 Collective by Abigail Fox and Serendipity.” This pioneering brand promises 365 days of carefully selected gifts and luxury lifestyle trends through an online and brick-and-mortar shopping destination, original editorial, custom products, corporate and event custom gift design, exclusive event activations and more. 365 Collective will be women-owned and women-run, with Abigail Fox, founder of Abigail Fox Designs, and Suni Unger, the founder and CEO of Unger Publishing, which launched Serendipity Magazine, leading the new brand. The collaboration will officially launch in the coming weeks, including a rebranding of the brand’s social media channels, websites and opening of a brick-and-mortar store at 315 Greenwich Avenue, Greenwich, Connecticut.
“Since opening my flagship store, Abigail Fox Designs, in Old Greenwich in 2008, I have been proud to create a warm and inviting shopping destination. We have showcased artisan-crafted delights and curated exclusive products our patrons are consistently seeking,” said Fox. “Suni and I have been close friends for years; we have leaned on each other for business advice and worked together on brand collaborations, industry and client events and fundraisers. Innovation, growth and community are essential business factors for both of us, so this partnership was a no-brainer. While my Nantucket location will continue to operate separately as Abigail Fox Designs, I am thrilled to be the Co-Owner of Unger Publishing and to launch the pioneering brand 365 Collective by Abigail Fox and Serendipity.”
“With Serendipity approaching 15 years in business, and Greenwich Wine + Food celebrating its 10-year anniversary in 2023, I was eager to expand our brand and presence with our audience while embodying our editorial principles,” added Unger. “Abby has been a trusted friend and advisor on the board for Unger Publishing since its inception. Similar to other leading media companies leaping into the retail arena, it seemed like a perfect fit for us to merge her eye for sought-out luxury products, gifts and private labels, with Serendipity’s expertise in editorial, producing exclusive events, brand collaboration and all-things culinary. Under 365 Collective by Abigail Fox and Serendipity, Abby and I look forward to featuring our incredible products and brands that each have their own stories, continuing to provide our informative and entertaining daily digital editorial along with special edition print magazines, and incorporating beloved aspects of the Greenwich Wine + Food brand through unique engaging content, culinary events and workshops.”
365 Collective will include:
- An online shop and brick-and-mortar location (315 Greenwich Avenue in Greenwich, Connecticut) featuring a handpicked selection of trending luxury items, exclusive gifts, eclectic vintage pieces and limited-edition collaborations. Purposefully curated products will be sourced from local and small businesses, minority-owned companies, women-owned enterprises, family-run establishments and businesses that give back. Ready-to-ship gift sets will also be designed for every occasion and price-point. The Greenwich location will allow guests to shop in-person, while receiving personal attention from the brand’s team of experts. This space will also host a diverse range of events and discussions, including meetings with makers and artisans, book signings, wellness workshops, culinary experiences and more.
- An online platform offering daily, original editorial exploring the latest wellness trends, travel and culinary experiences, home design, sought-after real estate and an insider’s look at prominent events. A dedicated focus of 365 In the Kitchen will showcase culinary expertise with recipes, tips, and interviews, as well as exclusive event activations such as in-store tastings, special dinners at local restaurants and more. Overseen by renowned editors in the publishing world, editorial content will be integrated with shopping picks via digital platforms including the website, e-newsletters and social media channels.
- Corporate and event custom gift design will mobilize the brand’s expert design team to craft a meticulously executed gifting experience, combining unique gift items with luxury packaging and the option of custom branding, for local business owners.
In addition to Fox and Unger, the team behind 365 Collective by Abigail Fox and Serendipity will include product design experts, gift gurus and distinguished editors led by Racquel Piscitelli in the role of Chief Operating Officer and Blair Zamacona as Creative Director of Product and Retail Development.
Throughout the combined three decades of success between Abigail Fox Designs and Serendipity, the companies have donated more than one million dollars to charitable causes. This commitment to giving will be present with 365 Collective, continuing to provide valuable support to worthy organizations. The brand is also committed to choosing environmentally friendlier packing materials in the shipping of all online purchases and using and encouraging partner artisans and craftsmen to use recycled or sustainable materials whenever possible.
For more information in the coming weeks, including the opening of the online marketplace and brick-and-mortar location, events and more, visit www.threesixtyfivecollective.com.
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