Central regional tourism district debuts “New Haven Style Pizza” music video to promote Connecticut’s culinary tourism

The Central Regional Tourism District, one of Connecticut’s three official tourism districts, is proud to debut a brand-new music video titled “New Haven Style Pizza,” celebrating New Haven and its iconic status as the Pizza Capital of the United States.

Filmed on location in New Haven, the video showcases the city’s legendary pizzerias and vibrant culture, reinforcing Connecticut’s well-earned reputation in the world of pizza. Written, performed, produced and recorded by Frank Zabski, Lucina Rowe-Connolly, and Mick Connolly, the music video also features the “Welcome to Connecticut” highway sign branded with “Home of the Pizza Capital of the United States,” and includes the eye-catching, pizza-themed DATTCO bus proudly wrapped with “Pizza Capital of the World.”

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Produced by the Central Regional Tourism District, the video supports the Connecticut Office of Tourism’s ongoing Pizza Campaign, designed to elevate Connecticut’s culinary tourism appeal. More information on the Pizza Campaign can be found on their dedicated website www.pizzact.com. The music video will roll out across social media platforms and be screened in select movie theaters throughout the region this summer as well as on the wrapped DATTCO bus.

“We’re thrilled to bring this fun, upbeat video to life,” said Johanna Bond, Executive Director of the Central Regional Tourism District. “It’s a creative way to amplify the state’s tourism efforts while generating buzz across social media. We look forward to building on this momentum with more exciting collaborations.”

The District extends a heartfelt thank you to Frank Zabski of New Haven Pizza School for his passion and coordination in bringing this project to life, as well as for starring in the video as one of our lead actors. We would also like to express our sincere appreciation to Nicole Cassarino Conlon of dfx Entertainment for her exceptional work as choreographer and casting director, assembling a dynamic cast that includes lead actress Deanna “Bomb Chica” Colon and dancers Jazmin Hall and Cheyenne Lueken. Finally, our deepest thanks to the entire production team for their creativity, energy, and dedication in making this vibrant campaign a reality.

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Central regional tourism district debuts “New Haven Style Pizza” music video to promote Connecticut’s culinary tourism