Two Roads Expands Non-Alcoholic Offerings with Road 2 Ruin Zero
New non-alc version of brand’s flagship beer offers all the hops, without the alcohol
For IPA lovers craving all the hoppiness of their favorite brew minus the alcohol, Two Roads Brewing Co. today revealed the latest addition to its line of award-winning non-alcoholic beers: Road 2 Ruin Zero Non-Alc IPA.
The new NA version of Two Roads’ flagship beer is crafted with the same bold, hoppy flavor of its namesake brew, rich with floral and piney aromas and a crisp, clean, big-hop bite.
“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list. Our brewmaster, Phil Markowski, and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace,” said Brad Hittle, co-founder and CEO of Two Roads. “This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love.”
Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is carefully managed to achieve an ABV of below 0.5%. The result is a bold, full-flavored liquid that tastes remarkably like the alcoholic version.
Road 2 Ruin Zero follows the brand’s first two non-alcoholic offerings, an American IPA and a Juicy IPA, which beat out more than 70 other non-alc beers to win a silver medal at the 2023 Great American Beer Festival. Road 2 Ruin Zero offers the same quality ingredients and bold flavor in a label that is instantly recognizable by IPA fans everywhere.
Two Roads’ non-alc segment is seeing strong growth, tallying sales increases of 109% in the Northeast from 1/1/24 – 7/21/24 according to NIQ syndicated data. Two Roads has plans to continue expanding the line, with more non-alc versions of other top-selling beers slated for later this year and next.
Road 2 Ruin Zero is now available year-round everywhere Two Roads beers are sold in 6-packs of 12 oz. cans at an SRP of $11.99. For more information and to find a pack near you, visit www.tworoadsbrewing.com.
Share your Stratford experiences with us by using #findingconnecticut on Instagram
Click here for the latest news in Stratford
Click here for the upcoming events in Stratford
Click here for the latest news in Fairfield County
Click here for the upcoming events in Fairfield County
Click here to return to Finding Connecticut’s home page
••••• Message center •••••••
Connecticut business owners:
Connecticut with us! Are you a local business owner in Connecticut looking to boost your visibility and reach more customers? Look no further! Our platform provides a unique opportunity to showcase your business to an engaged audience of people who love and live in Connecticut. By partnering with us, you can reach potential customers who are actively seeking things to do, places to dine, and local merchants and service providers to support. Don’t miss out on this chance to grow your business and connect with the local community!
Connecticut with us!
Get our news straight into your inbox daily for free!
Stay connected with us on social media
Facebook • Instagram • Threads • Tiktok • X
Join our Reddit community
Share your Connecticut experiences with us by using #findingconnecticut on Instagram
Click here to return to Finding Connecticut’s home page
Looking for the latest news by region, topic and events
Latest news by region
Fairfield County • Hartford County • Litchfield County • Middlesex County • New Haven County • New London County• Tolland County • Windham County
Latest sports news by team
Hartford Wolf Pack • Hartford Yard Goats • Connecticut Sun • Norwich Sea Unicorns •
2024 schedules
Hartford Wolf Pack • Hartford Yard Goats • Connecticut Sun • Norwich Sea Unicorns
Events my region
Fairfield County • Hartford County • Litchfield County • New Haven County • New London County • Middlesex County • Tolland County • Windham County
Events by interest
Art • Sports • Family Friendly • History • Concerts • Farmers’ Markets
Events by the month
May 2024 • June 2024 • July 2024 • August 2024 • September 2024 • October 2024 • November 2024 • December 2024
Events by venue
College Street Music Hall • Space Ballroom • Westville Music Bowl • District Music Hall • Hartford Stage • The Bushnell • Goodspeed Opera House • Mohegan Sun